Privacy Policy

The following privacy policy applies to the use of our online presence [] (hereinafter referred to as the ‘website’).

We attach great importance to privacy. The collection and processing of your personal data is carried out in compliance with the applicable data protection regulations, especially the General Data Protection Regulation (GDPR).


1 Partyresponsible

The party responsible for the collection, processing and use of your personal data within the meaning of  art. 4 para. 7 GDPR is

Südwest-Elektronik GmbH & Co. KG

Oberhauser Weg 2b+c

D-89284 Pfaffenhofen a. d. Roth

Tel.: 07302/92299-0



If you wish to object to the collection, processing or use of your data by us in accordance with this privacy policy as a whole or in relation to individual measures, you can address your objection to the party responsible (see item 1).

You can save and print this privacy policy at any time.


2 General purposes for processing

We use personal information for the purpose of operating the website.


3 Which data we use and why

3.1 Hosting

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage and database services, security and technical maintenance services which we use to operate the site.

In doing so, we and/or our hosting provider process inventory data, contact data, content data, contract data, usage data, metadata and communication data of customers, interested parties and visitors to this website based on our legitimate interests in the efficient and secure provision of our website in accordance with art. 6 para. 1 sentence 1 f) GDPR in connection with art. 28 GDPR. 

3.2 Access data

We collect information about you when you use this website.  We automatically collect information about your usage and interaction with us and register information concerning your computer or mobile device. We collect, store and use data concerning each access to our website (so-called server log files). Access data includes:

-       Name and URL of the retrieved file

-       Date and time of the retrieval

-       Transmitted data volume

-       Message concerning successful retrieval (HTTP response code)

-       Browser type and browser version

-       Operating system

-       Referer URL (i.e. the previously visited page)

-       Websites accessed by the user’s system via our website

-       Internet service provider of the user

-       IP address and the requesting provider

We use this log data without any assignment to you or other profiling. This is done to perform statistical evaluations for the purpose of operations, security and the optimisation of our website, as well as for the anonymous recording of the number of visitors to our website (traffic) and the extent and nature of the use of our website and services, as well as for billing purposes, in order to measure the number of clicks received from cooperation partners.  Based on this information, we are able to provide personalised and location-based content, analyse traffic, troubleshoot and improve our services.

This is also a legitimate interest of ours in accordance with art. 6 para. 1 sentence 1 f) GDPR.

We reserve the right to retrospectively review the log data if, on the basis of concrete evidence, there is a legitimate suspicion of unlawful use.  We store IP addresses in the logfiles for a limited period of time, if this is necessary for security purposes or in order to provide services or the billing of a service, e.g. if you use one of our services. After termination of the order process or after receipt of payment, we will delete the IP address if it is no longer required for security purposes.  We also store IP addresses if we have a specific suspicion of a crime in connection with the use of our website.  In addition, we save the date of your last visit (for example, when registering, logging in, clicking links etc.) as part of your account.


3.3 Data for the fulfilment of our contractual obligations

We process personal data that we need to fulfil our contractual obligations, e.g. name, address, e-mail address, ordered products, billing and payment data.  The collection of this data is required for the conclusion of the contract.

The deletion of the data takes place following the expiry of the warranty periods and the legal retention periods.  Any data linked to a user account (see below) will, in any case be retained for the time this account is maintained.

Because this data is needed for us to fulfil our contractual obligations to you, the legal basis for the processing of this data is art. 6 para. sentence 1 b) GDPR. 

3.4 E-mail contact

If you contact us (e.g. via the contact form or e-mail), we will process your details in order to process the request as well as in the event that follow-up questions arise.

If the data processing takes place for the execution of pre-contractual measures which take place upon your request, or, if you are already our customer, for the execution of the contract, the legal basis for this data processing is art. 6 para. 1 sentence 1 b) GDPR.

We only process further personal data if you consent to it (art. 6 para. 1 sentence 1 a) GDPR) or we have a legitimate interest in the processing of your data (art. 6 para. 1 sentence 1 f) GDPR). There is a legitimate interest e.g. in responding to your e-mail.


4 Embedded Google services

4.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. (‘Google’).  Google Analytics uses so-called ‘cookies’, which are text files that are stored on your computer and allow an analysis of your use of the website.  The information generated by the cookie concerning the use of this website by visitors to a page are usually transmitted to a Google server in the USA and stored there.

This is also a legitimate interest of ours in accordance with art. 6 para. 1 sentence 1 f) GDPR.

Google is subordinated to the Privacy Shield Agreement between the European Union and the United States and has accordingly certified itself. As a result, Google agrees to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry:

We have activated IP anonymisation on this website (anonymizeIp).  As a result, your IP address will be truncated by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.  The full IP address will only be sent to a Google server in the US and shortened there in exceptional cases.  Google will use this information on our behalf in order to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.  You can prevent the storage of cookies by correspondingly setting your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.

In addition, you can prevent the transmission of data generated by the cookie to Google as well as the transmission of data related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plug-in available under the following link:


4.2 Google Maps

Our website uses the product ‘Google Maps’.  This allows us to show you interactive maps directly on our website.  When it is used, Google collects, processes and uses data about your use of the map functions. By visiting our website, Google receives the information that you have accessed the corresponding subpage of our website.  In addition, the data referred to in point 3.2 of this declaration will be transmitted. This happens both when you are logged into a Google user account, when there is no user account or when you are logged out.  If you’re logged in to a Google Account, your data will be assigned directly to that account.  If you do not want any association with your profile by Google, you'll need to log out of your Google Account before using it.

Google stores your data as usage profiles and uses them for the purpose of advertising, market research, statistical purposes and/or the customisation of its website.  In particular, such an evaluation will be carried out in order to provide appropriate advertising and to inform other users of the social network about your activities on our website.

You have the right to object to the formation of these user profiles. To do this, contact Google.

For further information concerning the purpose and scope of data collection and its processing by Google, please refer to the privacy statements of this provider. You can also find further information about your rights and privacy settings here:

Google also processes your personal information in the USA and is subordinated to the EU-US Privacy Shield:


5 Storage duration

Unless specifically stated, we only store personal data for as long as is necessary to fulfil the purposes pursued.

In some cases, the legislator provides for the retention of personal data, e.g. under tax law or commercial law.  In these cases, the data will only be further stored by us for these legal purposes, but not processed in any other way or deleted after expiration of the statutory retention period. 


6 Your rights as the data subject

Under the applicable law, you have various rights to your personal data. If you would like to assert these rights, please send your request by e-mail or by post with a clear identification of your person to the address specified in section 1.

The following section provides a summary of your rights.


6.1 Right to confirmation and information

You have the right to clear information about the processing of your personal data.

In detail:

You have the right at any time to obtain confirmation from us as to whether personal data relating to you is being processed. If this is the case, you have the right to ask us for free information about your personal data which is stored as well as a copy of this data. Furthermore, there is a right to the following information:

1.      the purposes for processing;

2.      the categories of personal data being processed;

3.      the recipients or categories of recipients to whom the personal data have been or are being disclosed, especially in the case of beneficiaries in third countries or international organisations;

4.      if possible, the planned duration for which the personal data will be stored or, if that is not possible, the criteria for determining this duration;

5.      the existence of a right to rectification or deletion of personal data concerning you, to restrict its processing by the controller or a right to object to such processing;

6.      the existence of a right of appeal to a supervisory authority;

7.      if the personal information is not collected from you, all available information about the source of the data;

8.      the existence of automated decision-making including profiling according to art. 22para. 1 and 4 GDPR and – at least in these cases – meaningful information about the logic involved, as well as the implications and intended effects of such processing for you.

If personal data are transmitted to a third country or to an international organisation, you have the right to be informed about the appropriate guarantees under art. 46 GDPR in connection with the transfer.


6.2 Right to correction

You have the right to demand that we correct and, if necessary, complete your personal data.

In detail:

You have the right to demand immediate correction of incorrect personal data concerning you. Taking into account the purposes of processing, you have the right to request the completion of incomplete personal data, including completion by means of a supplementary statement.


6.3 Right to be deleted (‘Right to be forgotten’)

In a number of cases, we are required to delete your personal data.

In detail:

In accordance with art. 17 para. 1 GDPR, you have the right to ask us to delete your personal data without delay and we are obliged to delete your personal data immediately if one of the following reasons applies:

1.      Personal data is no longer necessary for the purposes for which it was collected or otherwise processed.

2.      You revoke your consent on the basis of the processing in accordance with art. 6 para. 1 sentence 1  a) GDPR or art. 9 para. 2 a) GDPR and there is no other legal basis for the processing.

3.      You object to the processing in accordance with art. 21 para. 1 GDPR and there are no legitimate reasons for the processing, or you object to the processing in accordance with art. 21 para. 2 GDPR.

4.      The personal data were processed unlawfully.

5.      The deletion of personal data is required to fulfil a legal obligation under EU law or national law to which we are subject.

6.      The personal data were collected in relation to services offered by the IT company in accordance withart. 8 para. 1 GDPR.

If we have made the personal data publicly available and if we are obliged to delete it in accordance with art. 17 para. 1 GDPR,  we shall take appropriate measures, including technical ones, in order to inform parties (who are responsible for the processing of personal data) that you have requested deletion of all links to such personal data or copies/replications of such personal data taking into account the available technology and the implementation costs.


6.4 Right to restrict processing

In certain cases, you may request that we restrict the processing of your personal data.

In detail:

You have the right to request us to restrict processing if any of the following conditions apply:

1.      the accuracy of your personal information is contested by you for a period of time that enables us to check the accuracy of your personal data.

2.      the processing is unlawful, you have objected to the deletion of personal data and have instead requested a restriction to the use of personal data

3.      We no longer need your personal information for the purposes of processing, but you need the information to assert, exercise or defend your rights, or

4.      you have objected to the processing in accordance with art. 21 para. 1 GDPR as long as it is not certain that the legitimate reasons of our company outweigh yours.


6.5 Right to data portability

You have the right to receive/transmit personal data relating to you or have such data transmitted to us in a manner which is machine-readable.

In detail:

You have the right to receive the personal data you provide to us in a structured, conventional and machine-readable format, and you have the right to submit that information to another person without hindrance, provided that

1.      the processing is based on consent in accordance with art. 6 para. 1 sentence 1 a) GDPR or art. 9 para. 2 a) GDPR or a contract in accordance with art. 6 para. 1 sentence 1 b) GDPR and

2.      the processing is done using automated procedures.

In exercising your right to data portability in accordance with paragraph 1, you have the right to effect that the personal data are transmitted directly by us to another responsible party, as far as this is technically feasible.


6.6 Right to object

You have the right to object to the lawful processing of your personal data by us if this is based on your particular situation and if our interests in processing do not prevail.

In detail:

For reasons arising from your particular situation, you have the right to object to the processing of personal data concerning you at any time in accordance withart. 6 para. 1 sentence 1 e) or f) GDPR; this also applies to profiling based on these provisions.

We will no longer process personal data unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purposes of asserting, exercising or defending legal claims.

If personal data are processed by us in order to operate direct mail, you have the right, at any time, to object to the processing of personal data concerning you for the purpose of such publicity; this also applies to profiling insofar as it is associated with such direct mail.

For reasons arising from your particular situation, you have the right to object to the processing of personal data concerning you for scientific/historical research purposes or for statistical purposes in accordance with art. 89 para. 1 GDPR unless the processing is necessary to fulfil a task in the public interest.


6.7 Automated decisions including profiling

You have the right not to be subjected to a decision based solely on automated processing – including profiling – that will have legal effect or adversely affect you in a similar manner.

There is no automated decision-making based on the personal data which is collected.


6.8 Right to revoke data protection-related consent

You have the right to revoke the consent you have given to the processing of personal data at any time.


6.9 Right to appeal to a regulatory authority

You have the right to appeal to a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place of the alleged infringement, if you believe that the processing of your personal data is unlawful.


7 Data security

We make every effort to ensure the security of your data within the framework of applicable data protection laws and technical possibilities.

Your personal data will be transmitted by us encrypted.  This applies to your orders and also to the customer login.  We use the SSL (Secure Socket Layer) coding system, however, we would like to point out that data transmission over the Internet (for example, when communicating by e-mail) may have security vulnerabilities.  Complete protection of the data, from access by third parties is not possible.

In order to safeguard your data, we maintain technical and organisational security measures in accordance with art. 32 GDPR, which we always adapt to state-of-the-art technology.

In addition, we do not guarantee that our online presence will be available at specific times; Disturbances, interruptions or failures can not be excluded. The servers we use are regularly backed up with care.


8 Distribution of data to third parties, no data transfer to non-EU countries

As a general rule, we only use your personal data within our company.

If and to the extent that we engage third parties in the performance of contracts (e.g. logistics service providers), they will only receive personal data to the extent that the transmission is required for the corresponding service.

In the event that we outsource certain parts of the data processing (‘order processing’), we contractually obligate processors to only use personal data in accordance with the requirements of data protection laws and to ensure the protection of the rights of the data subject.

There shall be no data transmission to agencies or persons outside the EU outside of the case referred to in section 4 and no such transmission is planned. 


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